Powerful Real Stories is a mental health campaign that focus on poor mental health wellbeing in women and the use of social media.There’s a lot of pressure for people to make themselves or their lives look great with the perfect filter, but sometimes they’re just trying to cover up what’s really going on.

Since the start of the Covid-19 pandemic, women’s mental health has seen a huge decline. Bupa commissioned a research study to understand the gaps in mental health support. The research revealed some harrowing realities into the mental health stressors, personal impact and the delays in treatments.

The two films were made both for social and TVC, this is Bupa's most successful online campaign, it received over 3M organic views combined. Full Campaign here, Bupa's website, BUPA UK Youtube: Alice's Story and Angela's Story.