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Title BUPA Powerful Real Stories
DIT & Editor Duda Rodrigues

Executive Producer Nicola Harris

Production Coordinator Amy Brown
Creative Director Paul Reid

Production Company Contented
Director Lauren Midwinter
Director of Photography Natasha Duursma

Colour & VFX LuckyCat Post

Client BUPA UK

Powerful Real Stories is a mental health campaign that focus on poor mental health wellbeing in women and the use of social media.There’s a lot of pressure for people to make themselves or their lives look great with the perfect filter, but sometimes they’re just trying to cover up what’s really going on.

Since the start of the Covid-19 pandemic, women’s mental health has seen a huge decline. Bupa commissioned a research study to understand the gaps in mental health support. The research revealed some harrowing realities into the mental health stressors, personal impact and the delays in treatments.

The two films were made both for social and TVC, this is Bupa's most successful online campaign, it received over 3M organic views combined. Full Campaign hereBupa's website, BUPA UK Youtube: Alice's Story and Angela's Story.

Behind the scenes 

Title BTS - BUPA Powerful Real Stories
Videographer & Editor Duda Rodrigues
Production Company Contented

Client BUPA UK

I had the opportunity to not only be the editor of this powerful campaign but be there for the 12 hours shoot, which I was surrounded by extremely talented and mostly female crew. I captured some behind the scenes photography as well as some videos and pulled the actors for a quick 5min interview. 

I feel extremely blessed to have had this experience and to see this campaign come to life from start to finish.

Equipment;  Lumix G7 [14-42mm & 45-150mm lens], RODE VideoMic Go, Premiere Pro CC, Audition CC​​​​​​​

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